Leveraging Salesforce IoT Cloud
Posted by Emily Smith
What is so unique about IoT technology? With IoT, there is neither a need for human-to-computer nor human-to-human interaction. In other words, everything is connected yet independent.
If we bring Salesforce to the picture, we have an intelligent solution, i.e., Salesforce IoT Cloud, that can get all your data in a single place. Sounds interesting, right? So, what is Salesforce IoT cloud, and how does it benefit businesses? It makes sense to partner with a reliable Salesforce consultant to know more about this robust solution.
What is Salesforce IoT cloud?
Salesforce IoT Cloud allows organizations to create and enrich customer profiles and enter data irrespective of location, channel, time, or device. The robust solution helps implement interaction IoT laws, personalizes outcomes, or allows for simple integration with the Salesforce mobile app. The platform supports organizations to handle enormous volumes of data gathered from different processes, network devices, and locations.
Its practical approach helps develop excellent customer relationships, improving client retention and engagement. By assisting organizations to monetize their IoT investment, Salesforce IoT cloud allows organizations to provide a competitive edge over any connected device. The Salesforce IoT Cloud platform can be integrated with other Salesforce services such as Salesforce sales cloud, service cloud, community cloud, and marketing cloud.
Top Benefits of Salesforce IoT cloud?
Data Analysis with Einstein Analytics: Salesforce IoT cloud utilizes the Einstein Analytics platform to process data gathered from different sources and analyze it. This helps users better understand consumer behavior and preferences while undertaking the necessary steps to attract and retain them.
Augments Customer Experience: All the historical data regarding customer interaction gets stored on the Salesforce IoT cloud platform, which considers their location, service background, and more to provide organizations with a complete view of customer behavior. In the long run, organizations will become more proactive by anticipating customer demands, thereby providing a superior customer experience.
Low or No Code Approach: Due to its low code approach, the Salesforce IoT Cloud allows business executives to carry out their IoT processes without bothering the IT department. The orchestration rules can be set up in a way like that of a Salesforce marketing cloud feature, i.e., 'customer journey.' IoT will automate your business operations by placing triggers and responses in place.
Customer Context: This feature entails the machine learning aspect of Salesforce IoT cloud records and analyses past actions and behaviors of customers to make real-time decisions. The feature considers Customer History, location, and Service History and pools it with IoT device data to provide you with a complete picture of what's occurring.
More Visibility: The process involved in implementing a Salesforce IoT system is a primary consideration in choosing it. Businesses, too, could get a bird's eye view of the process in progress from the traffic view, which is a visual representation of an organization's ROI in different aspects. The visual panel allows organizations to see how IoT products perform in a constantly evolving consumer landscape.
Increases Client Referrals: Clients expect hassle-free connectivity with businesses. Implementing the Salesforce IoT cloud platform makes it possible to build strong customer relationships by being accessible to them all the while.
Enhances R&D Activities: Businesses can make necessary changes to suit customer needs and requirements by tracking consumer behavior and preferences. Besides this, it is also possible to predict the taste of future customers from a pre-emptive perspective. Businesses can make quick decisions or fix the problems by getting a brief understanding of what's operative and what isn't. This improves service delivery.
Increases Lead Generation Process: Besides B2B transactions, the Salesforce IoT cloud can help the sales department gain information about the products linked with the Salesforce IoT cloud. With this information, the Sales team will be able to identify expired items, whose warranty expiration is approaching, and more. They can leverage this data to upgrade their sales processes and reach targeted customers. Businesses can create personalized deals or pitch a new product to the customers if their existing product isn't working well. Most of the data gathered can be used to forecast customer needs in several ways.
Provide Complete Perspective of Customers: By leveraging the personalized reports, Salesforce IoT provides businesses with a 360-degree view of their customers. Based on an organization's requirements, it is possible to modify the advantages.
Seamless Integration with Other Systems: Besides empowering organizations to provide services independently by gathering and processing data, Salesforce IoT cloud is capable of expanding its functionality, permitting third-party integration. Consequently, businesses get to access data from multiple sources, enabling them to explore other aspects of a business.
Final Words:
The Salesforce IoT cloud provides a complete and exact picture of how customers utilize the goods and services by integrating data gathered by their apps, irrespective of their position. The data collected can be leveraged by businesses to create personalized sales and marketing strategies while influencing customer opinion. So, implementing Salesforce IoT cloud will take the client management of every company to a new level. The innovative cloud solution offers infinite potential, which businesses can leverage to make informed business decisions. So, companies now need to integrate the Salesforce IoT cloud into their operations. However, if you wish to integrate the Salesforce IoT cloud within your business ecosystem, ensure you get in touch with a certified Salesforce Consulting Partner.
